| Once your content is
indexed, you need to work on getting it
ranked high in
the search engines. To improve search engine rankings you
need to optimize the content on your site as well as the overall
site itself. This is referred to as “on-page SEO.” You also need
how to get backlinks to your content. This is referred to as
“off-page SEO.” Let’s take a look at each one.
Engine Rankings with On-Page
On-page SEO focuses strictly on the content on your website and
the website itself. These are things you can control directly
since it’s your website.
Optimize Your Meta Tags (title and
Use meta tags such as your meta title, description, and keywords
on every page of your site. Your keyword optimized meta data
does play a direct role in higher search engine rankings, it
helps the search engines better categorize your site, and your
title and description tags will be what is displayed in the
Google results. You may also be able to (if you know what you're
doing) use compelling language to attract more clicks from
potential customers that may otherwise click the link above, or
below you instead of you.
Optimize your content for the keywords you are trying to rank
well for. It seems every SEO “guru” has a different opinion on
the keyword density you should use. I personally don’t follow
any keyword density rules.
Register SEO-Friendly URL’s
If you don't already have a URL, you should create an SEO
friendly URL to get higher search engine rankings. Your URL
should describe your content instead of using random and
meaningless characters, or your company name, or any attempt to
be catchy, or clever. Many people make the mistake of thinking
about "branding" their company name, when in fact they are just
jeopardizing the chances that anyone who doesn't already know
them will be able to find them. Here's an idea, Build two
slightly deferent but optimized sites, use the company name site
for you business cards and print material to build brad
recognition, and use a keyword rich domain name for SEO.
SEO Optimize Your Images
You should strive to include an image on every page and then use
the HTML tag to describe the image. Use your keyword for the
title of the image and the alt tag. And here's trick I've been
using since 97 and it's never let me down... furthermore I
rarely see any other SEO Companies, or Web Design taking
advantage of this simple, and extremely effective trick. Here is
Name your graphics with your keywords. Your logo image does not
need to be named logo, and if you name it with your keywords,
you've just bumped your keyword relevance up a few notches and
your Google Rank will improve as a result.
Pages Within Your Site Using Anchor Text
When you link to other pages on your website, link to them from
the body of your copy... specifically, link to the pages about X
from the places in your copy that use the word X, instead of
using the typical, “click here” hyperlinks. This is very
powerful, in fact you will many example of anchor text on this
page directing traffic to my Google Traffic Jackpot website.
Incoming Linking ONLY!
If you link to other websites, DON"T!!!! Google ranks site based
on Authority using a number system. When other website link to
you, YOU are the Authority in Google's eyes. However, if you
then return that one link, it's a wash, and the more links you
have going "out", the less of an authority you become. If you
have more going out, then coming in, your get a negative score.
Never swap links, it's a complete waste for both parties
involved in the exchange. You might also be surprised to learn
that having incoming links from sites that do not share your
"theme", meaning they do not use the same, or similar theme
related keywords as you do, is not going to help your Authority
with Google, even if they are all and only incoming links. If
you sell Xs, Google wants to see that other sites that talk
about Xs are linking to you, making YOU the Authority on Xs.
This page send links out to my Google Traffic Jackpot site,
making Google Traffic Jackpot the Authority in all that is
discussed on this page.
Improve Search Engine Rankings with Off-Page SEO
Off-page SEO are those things you don’t necessarily have direct control
over. These are all the other things you do OUTSIDE of your website.
It’s primarily about getting backlinks – that is, getting links to your
website from other websites.
There are a number of things you can do to get backlinks. To get the
Do's and Don't about which of the below I suggest are worth while, and
which are a complete waste of time and energy (and may even hurt you
rank) visiting the page where I discuss
incoming links and backlinks in detail.
Article marketing - Waste of Time (why I say that about
Article Marketing in detail, here)
Video marketing - Great if done correctly. More on
Video Marketing here
Forum posting - Waste of Time (why I say that about
Forum Posting in detail, here)
Blog commenting - Waste of Time (why I say that about
Blog Commenting in detail, here)
Guest blogging - Waste of Time (why I say that about
Guest Blogging in detail, here)
Directory submissions - Great if done correctly. More on
Directory Submissions here)
Link wheels - Waste of Time (why I say that about
Link Wheels in detail, here)
Link networks - Waste of Time (why I say that about
Link Networks in detail, here)
Social networking (Twitter, Facebook, MySpace) - Great if done
correctly. More on
Social Marketing here
Web 2.0 (Squidoo, HubPages) - Waste of Time (why I say that about
Web 2.0 Marketing in detail, here)
Testimonials - Great if done correctly. More on
Testimonials and Reviews here)
Affiliate programs - Waste of Time (why I say that about
Affiliate Programs and What Google says about them, in detail, here)
Buying “backlink” packets - Great if, and only if they are related to
I’ve only highlighted in the list above, the primary methods most SEO
companies will try to sell you on to get traffic and backlinks to your
website, even though some of them will cost you lots of money, or
effort, or both with ZERO results. I have a Top Secret way I achieve
good quality and Authoritative incoming links to my client's website. I
share that with only my private clients.
Improve Search Engine Rankings: Final Words
The key to higher search engine rankings is to improve your on-page and
off-page SEO efforts. If you can master both aspects of SEO, you will
have tremendous success in your online business efforts. Your websites
will dominate the search engine rankings and you’ll have all the free
traffic you could ever want.